The Maker, the Buyer, and the User

As a creator (in my case, of designs, artwork, furniture and writing primarily), it is necessary to understand to whom one is accountable.

The maker doesn’t want it, the buyer doesn’t use it, and the user doesn’t know they’re using it. What is the object?

This classic riddle illustrates the difference between three types of people: makers, buyers, and users.

If you are a professional, the number one person you must satisfy is the buyer. It is their needs that you are responsible for fulfilling. Whether they have hired you, your company or your boss’ company is irrelevant. If you are unable to provide a product or service that is of value to them, you will likely find yourself out of work rather quickly.

If you create for yourself, you are the maker, the buyer and the user. You are accountable to yourself. What you do and what you make needs to satisfy your own needs before anybody else’s.

This means that you don’t have to, and should not, do things in a way that is not aligned with your way of working. This doesn’t mean that you should not try new things or listen to other people, rather you should not do things just because somebody thinks you ought to – especially if they are not invested in your work.

When you free yourself from the expectations of the world, I trust that you will find the creative process easier, more enjoyable, and more rewarding.

Be bold. Challenge yourself. Learn.